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May 18th, 2010 admin No comments

Chic End

Custom Tailored Dresses Made Easy Online By CHIC GOWN – Interview with Lina Hui (President)

Samantha: How did the idea of CHIC Gown come about?

Lina: The idea of CHIC Gown actually originated from my very own wedding experience. After spending many exhausting months looking from one bridal boutique to another and flipping through endless pages of bridal magazines and online bridal sites, I found it very difficult to find my dream dress that was within my budget. This being the most important day of my life, I wanted a dress that I would feel special in and that I would remember forever.

I wanted to help other woman that are experiencing the same situation as I did, woman that could not afford the dress of their dreams and had to settle for something less, woman who are less fortunate then I was and do not have access to a custom dress tailor which I had and that they can trust to do a good job. So I have put together a team of very experienced dress tailors, expert bead workers and pattern makers each with over 20 years experience in re-creating designer couture dresses and evening gowns at affordable prices and the rest is… CHIC history!

Samantha: Is it true that your own wedding gown and the other dresses you wore on your wedding day was made by CHIC?

Lina: Yes, the same tailor that made the dresses for my own wedding day is now the chief tailor for CHIC. The dresses turned out so beautifully and I received endless comments on my wedding day. You can see the dresses that I wore in our CHIC Gown Gallery on our site.

Samantha: I see you stand behind your own product and I have to admit, the dresses turned out beautifully.

Lina: Thank you.

Samantha: So tell me, how does this whole Design Your Own CHIC Gown concept work?

Lina: Well, it’s actually quite simple. The customer visits our site and fills out our online form to request for a dress quotation.  On the form the client will be able to load the pictures of the dress that she would like to have made. Once we receive the quotation request, our tailors immediately start work on preparing a quotation for the client; this usually takes 3-4 business days. If they client is satisfied with the quotation then we ask the client to send a small deposit, usually 20 percent of the total cost of the dress. Once we receive the deposit, the client can request for fabric swatches and trims that will be used in the final construction of the dress. Once all the details are confirmed, we then begin production of the final dress!

Samantha: That does sound very simple. What if the client receives the dress, but there needs to have re-sizing?

Lina: Should the dress not fit and needs to be re-sized; the client may send us the dress for a one free size alteration.

Samantha: Sounds great!

Samantha: Is it true that you do not have an in house designer?

Lina: That is correct; even though our dresses are all made to order, we do not have an in house designer to design dresses. Each client will have to send us pictures of the exact dress they would like to have made and we make the dress according to the pictures provided to us. This allows us to be able to provide lower prices to the customer by not having to hire an in house designer and we make exactly what the client wants.

Samantha: Lower prices sounds good to me, so how much should I expect to pay for a custom tailored dress from CHIC?

Lina: Well Samantha, each dress is very different; some dresses have more detail in the bead work, some dresses may require a specific type of fabric and some dresses just require more hours to construct. So I cannot give you a definite price, but dresses do usually start at $100 and we have had some clients pay up to $2000 for a dress.

Samantha: Does CHIC only make bridal gowns?

Lina: As well as making custom fitted bridal gowns, we also make bridesmaid dresses, prom dresses, maternity wedding dresses, evening gowns and we have even made a few red carpet inspired dresses for some clients.

Samantha: And how long does it usually take to have a dress made?

Lina: Again, since each dress is a one off; some dresses will take longer than others to complete. Simpler dresses can be completed in a fast as 2 weeks, while more complicated dresses are usually completed in 4-6 weeks. When we provide the initial quotation to our clients we will also provide them with a time frame of how long it will take for the dress to be completed.

Samantha: Seems simple enough.

Lina: It is really simple!

Samantha: I saw on your blog that you recently had a contest to give away a free custom made dress and there was a great response, can you tell me more about that?

Lina: Yes, we recently had a draw from that ended on Aug 1. It was too bad that there could be only one winner because there was such a great response. But don’t worry to all those who have entered and did not win this time because we will be having another draw in the near future, so be sure to check on our blog for future promotions and contents.

Samantha: Will you be posting up pictures of the contest winner and the dress that she has chosen to have made by CHIC?

Lina: Yes, the winner will be sending us pictures of the dress she has chosen for us to make. We will be posting those pictures on our blog, so be sure to check our blog to see her beautiful dress.

Samantha: Well, thank you Lina. I look forward to having a dress made by CHIC in the near future – and I hope you continue to be very successful. It's a great concept, and great for woman who want to take part in designing their own dresses and defining their own image.

Lina: Thank you Samantha, we are already experiencing a great volume of repeat customers who are showing great confidence and pleasure in our dresses.

About the Author

Visit http://www.chicgown.com/ for more details.

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